Q. I'm wondering what you've been doing to your photos recently? They look beautiful - I want to call them "whitewashed" but that's because I know nothing about photography at all..? I've noticed the shift on your Instagram and here. Very different vibe lately and I'm curious about the background story and the technical change!

A. Thank you! And I am SO EXCITED that this was noticeable to someone other than me, because it was definitely a conscious decision.

Here's the thing: Regardless of what your job is, I think it's very important to take a minute every so often to step back, try to look at your work from an objective standpoint, and say "Where can I do better?" And when I did that a few weeks ago, a major opportunity that jumped out at me was my Instagram. I love Instagram - it's my most casual, fun outlet, and I was treating it like…well, basically like casual fun. But what I realized is that while it's important to me that I keep having fun with it…it's also a component of my business. And it should be treated like one.