John Varvatos is one of those brands that makes you feel fancy to even know about. It's just that cool; sort of an equal-parts blend of craftmanship and rock 'n' roll (it's also popular with motorcycle riders because of the emphasis on tailored leather pieces with a distressed vibe).
I've been a fan of their stuff generally for years - I've recommended Varvatos colognes in my gift guides every single year - and now I'm a fan of their sunglasses, which are just like their clothing: classic and edgy, luxe and rugged. (Especially the style above, which is based on a vintage racing bike and is just awesome.)